I long for where Human creativity meant ideas and opportunity will be captured and questioned and then crafted into a business. While lamenting, along came a story that human creativity has not changed, and the problem is we might be running out of big NEW companies. This leads to looking deeper into why this could happen.

A story from Alyson Shontell, 23 August 2012, (http://www.businessinsider.com/startups-have-gotten-very-boring-2012-8#ixzz24PkQEhSJ ) in essence says the space is too crowded and starting a company used to be more difficult.

CO2Land org does agree starting a company is more easy, however funding is getting more difficult, banks have tighter lending rules, old (family) money has all but dried up or is invested in the minerals boom (particularly since 2007-08) and we are back to the time when only people with boatloads of money could afford to launch one (a start-up company) and see it to maturity. However, the difference to how it was before is marketing, this is more important and in particular we need to know how to use the changed practices in marketing to your advantage and this is more critical than being a engineering genius. That said we have to point out the improved technology, and social media can create something for a condition to start-up a company that is neither being novel or necessary. The condition for this is because – “Founders can scale consumer products relatively quickly too. Angel investor Chris Dixon called 10 million users the new one million.”

CO2Land org then ponders: Is innovation of this type going to reach a ‘peak oil’ type of scenario and when, and what drives us to start-up a new company that is different especially where we might have products that are familiar, can use and understand, and have been around for the years. A good example might be how a director of an affiliate company said my PC was fine until Microsoft made it more complicated, so I changed to Apple and had to learn all over again! This is a very good example of how we did not want to change until it was forced on us, and the moral of the story is do it before it is done unto you! By that is meant things will change through human creativity and that creativity can at least be influenced by our ideas if we participate (is this not the correct way of a human touch?).

Back to the Alyson Shontell story: “The interesting innovation now is happening in [business-to-business] and infrastructure, which doesn’t seem as intellectually interesting but can have a large impact,” an investor told us. “[Business-to-consumer] might just be tapped out for the moment after a good 5+ year run.” It would seem the Alyson Shontell claim is an indicator of the shift in how we do business, and CO2Land org recently published a story on how branding perceptions has changed (Time for a real review). Both support the view the intellectual is less interesting and more important is systems based on hardware, enterprise software, infrastructure and bio-whatever.

CO2Land org does fully agrees those in this B2B space are different and have their thoughts arranged in a way different to B2C and may have an easier time in start-up as they can be better, more predictable bets for investors.

Watch this space for more affiliate action – soon! And, Twitter, is becoming more and more important in watching this space.